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Research papers

From media exposure to spot ratings

Up to now, the evaluation of media plans as part of an advertising strategy has only been possible at the level of the communication medium. For the medium television, supplementary data concerning the advertising medium, i.e. the spot ratings, are...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Karl Zimmer
June 15, 1991
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Citation

Zimmer, K. (1991a, June 15). From media exposure to spot ratings. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/from-media-exposure-to-spot-ratings